Is AP courting Brad Pitt?

Aug 25, 2023,14:39 PM
 

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Minimalist and stupidest co brand name on the dial ever, yeah right..

 
By: Tegis : August 24th, 2023-23:28
Iam probably out off the loop on many newish trends anyway so what do I know and its probably hard to get for most pesants like me anyway if I wanted one at mrsp.

Horrible

 
By: TeutonicCarFan : August 24th, 2023-23:48
I am not the target buyer anyways, I am sure will sell out because AP

A chronograph without numbered sub dials seems somewhat useless.

 
By: Emil Wojcik : August 24th, 2023-23:54
I'm sure I'm in the minority here but I wouldn't mind if AP abandoned all Royal Oaks except the original. They've become too much of a one-watch brand.
By: Quinto : August 25th, 2023-02:36
I completely agree, a chronograph without traces or numerals, what is it for? absurdity, utter nonsense

It's not April 1st yet, but I'll play...

 
By: mdg : August 25th, 2023-00:15
...there are 3 (maybe 4) things that I think of that make APRO iconic. 1) Octagonal bezel 2) Slotted screws in bezel 3) Textured dial 4) Bracelet design (this is 'maybe' as many are on strap). Why would a brand delete one-third of the elements that make i... 
By: Henke : August 25th, 2023-01:00
"Next, who the %$#* is 1017 ALYX 9SM" Must be one of Elon's lost children...

Not going to lie, every year I feel like selling off my APs was the right choice a few years ago

 
By: m2 : August 25th, 2023-00:16
The brand does not resonate with me at all anymore. I still have my Millenary but that might need to go too at this point.

Nobody that I've ever met is their target market...

 
By: mdg : August 25th, 2023-01:08
...it's all celebrities and 'influencers' these days. Throw in a TikTok 'star' or two and that's who they're targeting. Like the car manufacturers...limited edition of 8 cars at $2M each, already spoken for. Don't mind my rants, just a bit out of sorts to... 

I hear you, but there are some APs that I really like

 
By: vitalsigns : August 25th, 2023-01:18
…but most are from prior generations. Thanks for assuming I’m not a gangsta rapper. I’m offended. 🤪

This collab is strictly on monetary consideration for sure

 
By: S F : August 25th, 2023-02:59
And will be a sell out no doubt. When I saw the pix, thought it was some CasioOak type franken…😵‍💫

Haha, just looked up the co branding name, had no clue

 
By: dedestexhes : August 25th, 2023-06:02
And as such I need to say that they hit the nail on the head with this one 😂. Go perfectly together. You know what? To each his own. Dirk

Someone somewhere thought it was a good idea

 
By: VinnieD : August 25th, 2023-06:41
a strong flow of creativity has been unleashed, inspired by the subtle fashion from the 1017... designer And a student at a horology school is silently crying today ...  

These are hideous...

 
By: PalmSprings : August 25th, 2023-06:47
AP completely lost the plot. Turning into Hublot. I find they ruined the Royal Oak. Over done. I wish we could go back to pre-2015 watch world when all these models sold at discount and barely sold at all.

From 2021

 
By: rakis73 : August 25th, 2023-17:51
Its a curious decision since there was an unofficial similar aftermarket iteration between 1017 ALYX 9SM and a Parisian bespoke customiser in 2021 (which sold out almost immediately) - there was then another colourful version done with Charaf Tajer of Cas... 

Not pretty

 
By: Eikþyrnir : August 30th, 2023-18:31
I don’t mind the minimalistic dial but the chronograph function is just absurd. I really like that the Royal Oak is in 41mm with dual tones, wish they could do that for regular models at 41mm. The best looking of these must be the Beast, at least to me. I...